Wednesday, April 15, 2009

TV Watch: Running in Heels

I'll say it first: Any show that gives other people a glimpse of how it is like to work in my industry will get my attention—the first couple of episodes at least. Running in Heels is a reality show (not competition) that chronicles the day-to-day operations of Hearst's Marie Claire, seen through the eyes of all levels of staff: From Joanna Coles—the French publication's Editor-in-Chief—down to the 3 interns: Talita, Samantha, and Ashley. Of course the focus is on the interns, and how they just do a crappy job at it—treating the entire thing like Marie Claire should be kissing their toes whenever they enter the Hearst towers. (Maybe it's just the editing, but geez do these girls complain way too much, be fucking happy that you're still able to get an internship and get clips that would help you get an edge the moment you leave school—and this economy gets on the road to recovery.)

I've been watching the 30-minute show since its debut the first week of March, and think it's a good show. It's definitely better than that joke Stylista. (Damn, did that cast Elle in a ridiculously bad light.) I really honest to goodness care not one iota for the random bitchings and frustrations of the interns—because truly, it makes me wanna smack Ashley every time she schemes. But I stick around because it gives a realistic view of how it's like to put a monthly glossy together. Last week's episode had the magazine's Senior Fashion Editor, Zanna Roberts, put together a run-through (magazine-speak for a meeting where the clothes that will be used for a fashion editorial shoot are previewed by the EIC and the fashion team) for a story in the April issue. She wanted to do a story on investment pieces (everyone's doing this nowadays if you haven't noticed yet). When she told Ms. Coles the price of a pink skirt, she was, shall we say ripped to shreds over justifying a $1995 skirt and calling it an investment piece. Same thing happened when she tried to hawk a $25,000 crocodile bag. Joanna basically said something to the effect of "Are you kidding me? We can't even put those in as a joke."

Situations like these are what keep me glued to my TV screens. Sure we editors get a lot of free stuff—and at times even pricey clothes and toiletries—but it's no excuse to forget that not everyone has a "Press" badge that they can flash to get discounts, designer garb, and even exotic vacations.

There's another scene in an even earlier episode where the interns were given the task of photographing women on the streets of NYC to illustrate a trend. They had a week to work on it, and when they handed their stories in, I couldn't laugh hard enough at the level of crap that the three displayed. Talita's had a spelling error, Ashley's was obviously rushed, and Samantha's was just drab-looking.

Because of this, Joanna basically tore them. They deserved it. They're no longer in college where they can wing every single assignment given to them. This is the real world, girls. Step it up!

It's situations like these that make Running in Heels a curious show to watch, and I'm more than okay to stick around until it concludes.